To attain a position of selective prominence in the household and personal care markets across Asia as a marketer of high quality and innovative brands, which enhance the lifestyle of our consumers, provide a good return on investment for our shareholders and allow our employees to realise their personal ambitions.
WIPRO UNZA, part of Wipro Consumer Care & Lighting Group, is amongst South East Asia’s leading manufacturer and marketers of personal care products, bringing Asian focused brands to millions of Asian consumers.
WIPRO UNZA at a glance:
- A Wipro Group Company;
- Specific focus on the Asian consumer;
- Well-targeted portfolio of brands;
- Experienced and committed management team;
- Infrastructure within core growth markets;
- Fast to exploit market opportunities
WIPRO UNZA operates an integrated product development, production, marketing and sales operation across its core markets, which are home to over one third of the world’s population. WIPRO UNZA services over 258,000 retail outlets across South East Asia and Greater China.
The creation and constant development of brands and new products are central to WIPRO UNZA’s marketing strategy.
With some 24 proprietary brands, WIPRO UNZA invests heavily in the process of creating new brands and constantly refining, updating and improving its existing brands. This critical process is spearheaded by WIPRO UNZA’s marketing teams, which comprise over 90 members of staff who are located in our key markets across Asia.
New Product development
WIPRO UNZA designs and develops its own products in its Research and Development centres in Malaysia, Vietnam, China and Indonesia. Rigorous testing, backed up by consumer research, ensures new products fully meet consumer requirements. All new products go through stringent safety checks and are subject to the approval of WIPRO UNZA’s Product Safety Assessment Committee before they are released to market.
All WIPRO UNZA’s products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).
WIPRO UNZA services an estimated 258,000 retail outlets across South East Asia and Greater China.
WIPRO UNZA sells its products to a large number of retail outlets, comprising hypermarkets, supermarkets, department stores, mini markets, general provision shops, convenience stores, pharmacies, Chinese medical halls as well as certain speciality outlets.
The customers of WIPRO UNZA include major retailers such as AEON, Cold Storage, Giant, Guardian, Hero, Mannings, Mydin, NTUC Fair Price, Park’n Shop, Tesco, The Store, Walmart and Watsons, as well as a large number of independent retailers.
WIPRO UNZA’s extensive sales and distribution network ensures that consumers are given every opportunity to purchase their favourite WIPRO UNZA products on a daily basis. This is also backed up by close to 2,200 sales promoters who are stationed in retail outlets in order to increase awareness, stimulate trial and to provide comprehensive advice to consumers.
Marketing and promotion
To spread the message about WIPRO UNZA products, the Group undertakes extensive brand marketing. Television and print advertising support promotional events and in-store promotions.
The WIPRO UNZA Group has a long-term vision for a sustainable and competitive business in Asia and has the management team to deliver that vision.
WIPRO UNZA is headquartered out of Singapore, and Wipro Corporation is headquartered out of Bangalore, India. We have a dedicated and experienced Management Team for the region, as well as in each of our key countries of operation. Wipro WIPRO UNZA’s FMCG vision to be amongst the fastest growing FMCG players in Asia and be amongst the top 5 players in Asia.
Strong brand portfolio
WIPRO UNZA has built a portfolio of 24 brands supporting over 275 products in over 1,600 packaging formats that are sold in over 50 countries. This portfolio includes established, developing and newly launched brands each carefully addressing specific consumer needs.
By controlling the entire process, from Research and Development to manufacturing and through to in-store merchandising, WIPRO UNZA has the ability to innovate, maintain product quality and guarantee supply to the market.
As the leading marketer of personal care products in South East Asia, with a true insight into the Asian consumer, WIPRO UNZA is well positioned to benefit from the following realities:
– South East Asia and Greater China account for over a third of the world’s population.
– South East Asia and Greater China are among the fastest growing regions for personal care and household products in the world.
WIPRO UNZA is one of South East Asia’s leading manufacturer and marketer of products and will continue to strengthen its position in the world’s fastest growing and most dynamic region.
Every day across Asia, with WIPRO UNZA, we are thinking of and applying thought for our consumers.
Organization named WIPRO UNZA
LD Waxson becomes part of WIPRO Group
Zhongshan Ma Er become part of Wipro Group
January: UNZA acquires PT Vitalis, Indonesia
August: UNZA Group becomes part of WIPRO
Yardley of London Group becomes part of WIPRO
Incorporation of UNZA
Incorporation of WIPRO